So you have a new product that you have just sent out to be produced. Congratulations! Now if the time to begin planning your launch–the farther ahead you plan and the more thought you put into this event, the better. Here are 6 key ways to good targeted product launching.
Key 1: Plan Far in Advance
You will need to think about this in three steps: building anticipation, the product release event, and the continued marketing and advertising. Get a timeline down so you can plan well.
Key 2: Hype It!
Write a series of press releases and announcements to go out at various times while the first run is being manufactured. When it’s released is too late. In targeted product launching, you will want to concentrate on outlets you know your people will read.
Key 3: A Release Event
Make the release and launch a party–plan to invite the press, people who might help you push the product, and those would demonstrate it or sell it. Have plenty of food and offer free samples of the product.
Key 4: Demonstrate the Product
Once it’s released, you can hold demonstrations at stores, shopping centers, and conventions. Targeted product launching, however, means you will attend events closely related to your product.
Key 5: Keep Up the Good Work
Continue your press release campaign and include some comments on the product from influential people. Develop and maintain an email list for the period after your targeted product launching. » Read more: 6 Key Ways to Make More Profit with Product Launching